Curvve Recordings is an independent record label based in St. Louis, MO that specializes in electronic dance music. Founded by DJ / Producer Vinny Troia in 2003, Curvve has released 60 remixes, originals, and compilations since the label’s founding, including several that have topped the Billboard and Beatport Top 10 Dance charts.
Vinny Troia created Curvve Recordings in 2003. Then based in New York City, Curvve released its first single, a compilation of remixes of the #1 Billboard dance smash “Free” by Ultra Nate. With remixes by Oscar G, Junior Sanchez, Corbett & Troia, and Brick City, all of which were legally licensed from Strictly Rhythm records. The tracks took the dance music industry by storm and put Curvve Recordings on the map.
This quick rise did not go unnoticed. Of the new label’s fast success, DJ Magazine said “In a few short months Troia’s label, Curvve has quickly established itself as a home of quality house.” Curvve’s use of classic 90’s house tracks was also appreciated by the media, with IDJ saying of “Free”: “That classic track from the 90′s gets a reworking for the new millennium. And what a selection it is, featuring the cream of the crop of the US scene at the moment.”
With the help of Peace Bisquit, the remixes of Free quickly climbed the Billboard charts to peak at #23 on Billboard’s Hot Dance Club Play chart. Curvve’s second release, the 2004 remixes of Joi Cardwell’s “Soul to Bare”, a Billboard #2 house classic from the mid-90s, was another big success.
In 2004, Vinny Troia released his first original track through Curvve with a single called “Expression.” The track was received well by critics, with M8 Magazine saying “Vinny Troia puts his money where his mouth his by releasing ‘Expression’ on his own label and basically kicking ass with it in the process.” Thanks in part to a remix by techno giant Abe Duque and praise from tastemaking DJ Pete Tong, “Expression” gained huge popularity on Radio One and entered the Top 10 on Beaport. Curvve’s success peaked in 2005 when Peace Biscuit’s remix of Jody Watley’s “Looking For a New Love” reached #1 on Billboard’s Dance Club Song chart. DMC World Magazine said of the track, “Now re-recorded and newly remixed by a stellar cast including Rocasound, Cheb & Cheballos, Chris Joss, Levon Vincent, Craig Christensen and Lati Kronlund, … (“Looking For a New Love”) is back once more for a new generation to enjoy.”
Curvve’s artistic direction changed in the years following 2005, as Troia began focusing on more underground and abstract sounds. Despite this genre of music being less mainstream and more or less absent from the club scene, Curvve’s releases during this time period were better received than their vocal-pop predecessors thanks to the clout of the artists producing music for Curvve at this point in time. They include Gareth Emery, Dave Aude, Jay Lumen, Jerome Isma-ae, Starkillers, Fine Taste, and most notably Dave Guetta, who during this time period remixed Chris Willis’s “My Freedom” into Beatport’s Top 10 and in 2011 was voted as the #1 DJ in the ‘DJ Mag Top 100 DJs‘ fan poll.